Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence William N. Elwood

ISBN: 9780275951504

Published: June 13th 1995

Paperback

352 pages


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Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence  by  William N. Elwood

Public Relations Inquiry as Rhetorical Criticism: Case Studies of Corporate Discourse and Social Influence by William N. Elwood
June 13th 1995 | Paperback | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 352 pages | ISBN: 9780275951504 | 7.31 Mb

Whether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns. As corporations increasingly dominate the publicMoreWhether politically, socially, economically, or psychologically, postmodern institutions attempt to influence their environments through the use of rhetoric in their public relations campaigns.

As corporations increasingly dominate the public discourse we experience daily, it becomes increasingly important to understand how that discourse operates, and to become more informed creators and consumers of institutional rhetoric.This volume examines the theoretical bases and practical effects of a variety of public relations campaigns. The contributors demonstrate that rhetorical inquiry is a viable and underrated approach to explaining the influence of public relations campaigns.

Cases analyzed in the book range from those of national scope (e.g., Mobil Oils Observations campaign of the 1970s and 1980s), to studies of targeted influence (e.g., corporate recruitment videos), to cases of internal relations (e.g., issues management during corporate mergers), to studies of local situations (e.g., the anatomy of a local ballot issue campaign).

While the various contributors employ a broad range of rhetorical methods and analysis, the discussions remain approachable and understandable for students and professionals alike.



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