The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy Kevin Lee

ISBN: 9780974380667

Published:

Hardcover

189 pages


Description

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy  by  Kevin  Lee

The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee
| Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 189 pages | ISBN: 9780974380667 | 4.13 Mb

What were describing is a world thats very different from the one we once knew. It is a much faster and uncertain world, where whats right today is wrong tomorrow, and where todays success is tomorrows failure. Forward-thinking marketers willMoreWhat were describing is a world thats very different from the one we once knew. It is a much faster and uncertain world, where whats right today is wrong tomorrow, and where todays success is tomorrows failure. Forward-thinking marketers will benefit from understanding and exploiting how national advertising markets work, and forward-thinking agencies will adapt their practices to the radically altered marketing landscape.

Operating in this environment is not for the faint of heart or the slow of feet, and not everybody is cut out for it. But for those who are willing to invest in the tools, techniques, and processes necessary to achieve mastery in this fast-moving world, there are many rewards. Those who can adapt will thrive, and those who cant or wont will wither and expire.



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